Del taco has a variety of options in its menu extending from mexican food to traditional american food. I went to see what the big excitement was. Del taco an american fast food restaurant chain has recently opened in tulsa.
By adrian torres a del taco has recently opened in the tulsa community at e 71st and mingo. Del taco needed a system that wouldn t clutter the consumer experience especially when considering large number of design touchpoints including everything from store artwork to print digital and social assets to packaging a total of over 60 pieces. The 560 unit chain has redesigned menu boards added new equipment to improve the quality of its quesadillas and changed employee uniforms.
The company has hospitality initiatives that include calling customers by name after workers introduce themselves. Del taco has new packaging with a more contemporary design. More specifically we needed to create a unified and uniquely del taco design style for a wide assortment of packaging and promotional marketing materials to raise the brand s visual appeal distinguish it from the noisy category and communicate specific product attributes.
The chosen concept is traditional mexican papel picado folk art as context for brand and food quality messaging. Following tesser s redesigned brand identity and store remodel for del taco i was contracted to design concepts for environmental graphics and packaging. Del taco rebrand environmental packaging design.
Limited contact ordering available with del taco delivery partners. Our delivery packaging is sealed and double checked. Find locations get coupons and del taco info join the raving fan e club check out the menu nutrition info explore del taco careers franchising.
Official del taco r website.
